New Media Services - Plan

Steps

1. Find tools that scan sources
2. Evaluate which ones provide the best feed through an API
3. Find hosting/AWS, specify environment, language
4. Time-based triggers
5. Program for triggered scanning based on input list
6. Program for processing based on criteria (high priority, good list, bad list)
7. Program to create periodic report
8. Program to create web page display
9. Program to find summary and trends; compare with competitors
10. Marketing / sales

Risks

1. Free services providing some of the functionality

New Media Services - Monitoring

Core: Technology and Authenticity to deal with new media
Monitor => Engage => Influence -> Monitor

Monitoring
Stages:
I. Info Sources: twitter, blog search, youtube, wikipedia, flickr, web search, news search
II. Input Lists: terms of interest, tags of interest, brand, company, partners, domain, new
III. Event or periodic trigger
IV. Intermediate storage as necessary (file, schema, feed, etc.)
V. Processing:
Separate into sections, sort items, prioritize, markup, classify
VI. Output:
Display web page, PDF file, Periodic email report


Engaging users is the "socialcast" tool

New Media Base Offerings

Service and Tool classification: Monitor, Enable, Encourage, Reward, Influence

Monitoring Services

• Search: Twitter, Google blogs, Facebook apps, del.icio bookmarks, LIn
• twitter monitoring; e.g. HealthCare, ep, CMG,
  
• Comprehensive reporting and dashboard

Influence Services
Engagement

Values

• Help customers communicate
• Give back to the community

Questions

• Who are Target Brands?
• How is this relevant and urgent today?
• Can you get great results without spending money?

Activities

• Create base articles
• Create core services
• Find Service Beta users
• Speak at Conferences
• Put up Conferences
  

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