Core: Technology and Authenticity to deal with new media
Monitor => Engage => Influence -> Monitor
Monitoring
Stages:
I. Info Sources: twitter, blog search, youtube, wikipedia, flickr, web search, news search
II. Input Lists: terms of interest, tags of interest, brand, company, partners, domain, new
III. Event or periodic trigger
IV. Intermediate storage as necessary (file, schema, feed, etc.)
V. Processing:
Separate into sections, sort items, prioritize, markup, classify
VI. Output:
Display web page, PDF file, Periodic email report
Engaging users is the "socialcast" tool
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