New Media Services

Name
xyz New Media Services

Mission

1. Provide tools and services to help companies successfully navigate new media
2. Share new media knowledge and skills with others
3. New media includes: blogs, twitter, tags, wikis, feeds, social networks, soc. bookmarks

Tagline: Your guide to New Media Marketing

Core Value of New Media Marketing

• Increase Brand Awareness
• Engage with customers and others in the ecosystem
• Generate product ideas
• Lead Generation
• Find, Encourage, Enable and Reward Advocates
• Participate in the conversation and get feedback
• Monitor => Engage => Influence
  

Base articles

• Case Studies: How big brands use twitter, blogs, feeds, social networking
• Article: Integrated brand management for new media
• Case Studies: Good and bad examples of companies leveraging new media
• Article: Recommended Approaches to New Media Marketing; e.g. 10 pitfalls to watch out for in using twitter to promote your brand
• Guide for each media type: what is it, how to use it, strengths, pitfalls, tips, suppliers, tools, examples good and bad

Tools

• Submit to multiple social networks at once
• See what different social media are saying

Services

• Consulting - how to leverage new media
• Temporary content
• Set everything up for a brand
• SEO, design work
• Managed Advocate program (find -> encourage -> enable -> reward)
  

Website Description
Who are we? What do we do? Who needs our services? Why?

Upsell Path

1. Find examples of what users are saying about your brand; contact and offer more
2. Comprehensive look at what users are saying, today, about your brand (paid report, ongoing monitoring service, internal tools)
3. Help addressing users who say bad things
4. Help supporting users who say good things
5. Help you engage users so they say more things
6. Help you influence users to turn them into fans and say so