Ante
Name, Logo, Mission, Web site, Tag line, Base articles (evergreen, ongoing updates)
Basic value: Specific Services offered, Tools - both free & paid
Mailing list, Newsletter, Weekly/monthly "fix" of value
Raise
Online guides, Printed books, Webinars, Live classes, Speaking at conferences
Case Studies, How-to guides
Significant value: Services and Tools
Additional cards
Find an emerging topic or technology, something that fits within skills and interests
Relentless focus on a specific demographic or audience
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