The good news is that the overall target/business plan hasn't changed much in about three months. It's still about enabling targeted customer contact in various forms and with specialized features.
The target domain has been narrowed down to Ecommerce and the specific value to be provided starts with web and iPhone Marketing specials (coupons).
This is very different from where I started at the end of 2000, where the goal - after reading the signature Rich Dad book - was to simply "have a business, rather than a job". I've tried many different directions since then, but couldn't stick to anything long enough - this is the farthest I've gotten. The "golden handcuffs" of a well-paying job reduce the urgency. The only two things I've tried for long periods (~2 years) are options trading and blogging, both of which are ongoing.
Also, the biggest change in perspective has been to focus on the Sales and Marketing perspective, rather than on the product or service provided.
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