Monday, October 13, 2008

Plan for two bizs

CF:
Blog, services, products and consulting for E-Commerce retailers
Who: Owners of small-medium E-Commerce web sites

SA:
(a) Technology bookstore (b) Publishing house
Topical & Timely Lists, Specialized Bundles, Loyalty programs, low-cost, great service
Focused on Technology and Success literature
Reading advice, related solutions and (affiliate) products
Repeat sales based on interest
Book Reviews, technology blog
Continuous interaction, memberships

- Start with Amzn links and CJ affiliate items
- Eventually, sell books and publish custom books (topical & timely)
Buy other niche web sites/blogs as needed

Who: Young technology professionals focused on career and business success
[More specific: 25-40 year old SW professional who wants to start his/her own business]

Referrals InStream -> Conversion -> Upsell/cross-sell -> Purchase -> Repeat Business -> Back to Conversion

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