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Initially, the books are image/text links into Amazon; later, can sell and even publish books.
Create a set of lists that expands and gets link-love: list of "Books to Read During a Recession", "Books to Read for Learning
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AltBiz
Another business I should start is an E-Commerce store targeted at a very specific segment of the population. As a VP of Marketing at BMW said - "our buyers tend to be fast-track young people who achieve success early in life". Now that's a specific demographic (and a very lucrative one!).
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