Startup Plans

Mission, *USP*/Edge, Position of Strength
Brand, Logo, Web site, Tagline
Mailing list, Newsletter, Blog

Offerings
----------
*Connecting*
Content: Books, Monographs, Case Studies
Strategy Implementation Services
Education: Online and Offline
New Media Consulting
Social Network Services
Authoring Temporary Content, Blogging Services, Tweeting Services
Showcase Site
Productize

New Media Services

Corp New Media Svcs
--------
Sell interim content media services to companies
Set up corporate blog, media marketing consultant

- Consulting
- Software / Tools
- Content
- Showcase site
- Automated Content Aquisition (culled from the web)
- Social Networking
- Blog posts
- Community


Showcase site -
Professionally Designed
Columns and Depts
Targeted micro-niche
Very specific target audience
Daily publication of content
Income: Ads, Affiliates, Surveys, Tools, Subscriptions

Research Topic Followup

Research Dimensions for any Web 2.0 field
------------

Impact of Web 2.0 on that field - the 4Cs
Implications of Mobile devices and mobile web
Top articles on the topic
Top ongoing resources in that field
(web sites, blogs, vendors)
Define and Describe Industry trends

Usage
----
Blog posts
Destination article for web site
GKnol article
Image search

Posts

Blogging simply documents the journey, in an informative and interesting way; by itself, it is not the journey, except for a small number of professional bloggers.

SA Research
- Analyze an industry, compare options/solutions/products, charts, trends, speculation about the future
- Actual research can be outsourced

Creating Corporate Content

Content Services for Companies

- Focused on non-content-oriented businesses and services
- Temporary content for corporate (or major) blog - e.g. blogger taking vacation
- Turn-key corporate blog: informative, interesting, related, clean, high-level
- Articles optimized for SEO and external links, both outgoing (nudge) and incoming (linkbait)
- Additional supplemental content for filling out a blog
- Speed-blogging, to create keyword-rich sites
- Ghost-writing
- Research services
- Moderation for corporate communities and forums
- Create articles with backlinks to be submitted to knol, wikip, EZine directories (premium, well-researched, well-supported by references)
--> Reuse existing explored resources from current blogs
- Launch a new Corporate blog
- Sell how-to E-books

Consolid. Content Svcs; Corp Content Svcs

A Plan for Website Optimization and SEO

1. Traffic
Submit all posts, along with lots of other articles, to all the top social networks:
Digg, Yahoo! Buzz, Technorati, Del.icio.us, Propeller, StumbleUpon, Reddit, Mixx, Fark, Slashdot, Kaboodle, Newsvine

2. Backlinks
Submit key posts, with the appropriate keywords, to independent blogs that allow doFollow to generate backlinks.

3. Content
The best long-term solution is to create original, great content! Also, posts for wikip, knol et al.

4. Conversion
Add affiliate links.

5. SEO tools
Check out tools from Wordtracker, SEOMoz, SEOBook.

Tiered Business Plan

Tiers
Content Business
Ecom Store
Ecom Consulting
Univ comm startup

Content Business
Relentless Focus on a Specific audience
Multiple selling to the same refined demographic
Cross-sells, Upsells, Subscription (repeat) sales
Partner content and products