Startup Plans

Mission, *USP*/Edge, Position of Strength
Brand, Logo, Web site, Tagline
Mailing list, Newsletter, Blog

Offerings
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*Connecting*
Content: Books, Monographs, Case Studies
Strategy Implementation Services
Education: Online and Offline
New Media Consulting
Social Network Services
Authoring Temporary Content, Blogging Services, Tweeting Services
Showcase Site
Productize

New Media Services

Corp New Media Svcs
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Sell interim content media services to companies
Set up corporate blog, media marketing consultant

- Consulting
- Software / Tools
- Content
- Showcase site
- Automated Content Aquisition (culled from the web)
- Social Networking
- Blog posts
- Community


Showcase site -
Professionally Designed
Columns and Depts
Targeted micro-niche
Very specific target audience
Daily publication of content
Income: Ads, Affiliates, Surveys, Tools, Subscriptions

Posts

Blogging simply documents the journey, in an informative and interesting way; by itself, it is not the journey, except for a small number of professional bloggers.

SA Research
- Analyze an industry, compare options/solutions/products, charts, trends, speculation about the future
- Actual research can be outsourced

Creating Corporate Content

Content Services for Companies

- Focused on non-content-oriented businesses and services
- Temporary content for corporate (or major) blog - e.g. blogger taking vacation
- Turn-key corporate blog: informative, interesting, related, clean, high-level
- Articles optimized for SEO and external links, both outgoing (nudge) and incoming (linkbait)
- Additional supplemental content for filling out a blog
- Speed-blogging, to create keyword-rich sites
- Ghost-writing
- Research services
- Moderation for corporate communities and forums
- Create articles with backlinks to be submitted to knol, wikip, EZine directories (premium, well-researched, well-supported by references)
--> Reuse existing explored resources from current blogs
- Launch a new Corporate blog
- Sell how-to E-books

Consolid. Content Svcs; Corp Content Svcs