Over the past few weeks, I've been seeing first-hand the advantages of the Blue Ocean philosophy. At my job, I see a whole lot of operational and even tactical mistakes as we get more bureaucratic with increasing company size; but the momentum from our primary blue-ocean product helps us glide over these issues and carries us forward. Sales continue strong - for now. But we can coast for only so long, competitors are now nipping at our heels.
Having a blue ocean product can help a company overcome short term issues with operations and even strategy!
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